ALIKE MINDED
Alike Minded is an online platform helping to bring about intergenerational connection in order to better the lives of elders who deal with feelings of loneliness and isolation. The platform focuses on connecting adults between the ages of 25 and 65 with elders above the age of 65. The community bulletin board model for sharing information becomes digitized and members can explore the varied options available for signing up for one-on-one or group meetings virtually.
TARGET AUDIENCE
Primary demographic: ages 65—75.
Secondary demographic: ages 25—35.
More women than men responded to my survey, therefore, the overall design focuses on a female skew.
AIM OF DESIGN
The goal is to create a safe and easy-going space where varied demographics can feel confident in connecting with each other and help communities eliminate the negative emotional effects of ageism. Alike Minded is a platform that allows people of all walks of life to interact, share wisdom, learn from each other and build a strong, helping community.
PRIMARY LOGO
WEBSITE DESIGN
THESIS SPACE DESIGN
INSTALLED THESIS SPACE
WELCOME KIT (mailer)
WELCOME KIT (brochure)
WELCOME KIT (member identification card)
WELCOME KIT (member bracelet)
BRAND VIDEO