DA CAPO
DA CAPO is a fashion brand that aims to provide customers with an impactful shopping experience. As a luxury brand, DA CAPO aims to bring quality materials and tailoring to its shoppers. The value of quality and craftsmanship has inspired us to give back to creative musicians worldwide. Music helps to heighten the emotional response of an individual. When someone chooses to wear a DA CAPO piece, they are choosing well-fitting, great feeling, timeless pieces that make the individual feel confident and release dopamine in the body. Music is shown to have a powerful emotional effect on individuals. Therefore, listening to a specially curated song as an individual is wearing their DA CAPO piece, allows the body to have a stronger positive emotional experience when shopping.
TARGET AUDIENCE
Target age: 35-45
Intended for both men and women with an emphasis on men. An artistic, intellectual, modern, quality over quantity individual.
AIM OF DESIGN
Each piece of clothing is inspired by a specific song that is carefully picked out by our creative team. With each clothing item bought, the consumer purchases the right to download the song that inspired their chosen article of clothing. As a result, musicians receive financial support.
PRIMARY LOGO
INSIDE T-SHIRT LABEL, PERMANENT BRANDING
INSIDE JEAN LABEL, SCANNABLE CODE TAG, JEAN BUTTON
BACK JEAN LABEL, FLASHER
HANG TAG COMPONENTS
GUITAR PICK PACKAGING, PERMANENT BRANDING
SECONDARY LOGO
INTERIOR SHIPPING BOX VIEW
EXTERIOR SHIPPING BOX VIEW