COCOA BEAN BAKERY

Cocoa Bean is a bakery that offers pastries inspired by traditional French recipes. It was established in 2004 and is located in Geneva, Illinois. The desserts are made from scratch with only the best ingredients. The bakery also specializes in custom cakes.

TARGET AUDIENCE

Target age: 28 years old and up.

People who live in the Geneva area, family-oriented, more so women than men, and enjoy a more relaxed pace.

AIM OF DESIGN

My design aims to blend traditional elements with a more modern, simplistic design approach. I want to honor the past but still create a design that feels refreshing. Finding balance between colors and forms that convey an intergenerational image is needed to appeal to a family demographic.

PRIMARY LOGO

SECONDARY LOGO

AVATAR

INSTAGRAM REEL